Those looks for clues to Google’s search demise are asking the wrong question

T is the season for wishful thinking about tripping Google’s hunt business, I guess, because over the once week several sources have popped up to ask, “ Why is n’t there a Google contender arising?” Answer, is there is a feasible contender to the Google. As I ’ve written, DuckDuckGo has been roaring of late, though its “ roaring” has n’t restated to “ bust” for Google. Far from it. By any measure (like StatCounter’s), Google dominates hunt on the Internet.

However individuals feel a sense of urgency to ask, ” If Google sucks additionally for what reason is everybody actually utilizing it? The response to that, dear compilation, has counteraccusations past Google, or chase, and closely relates to comfort.

If it ai n’t beggared

By some accounts, Google hunt has ever deteriorated in quality. Noway mind that “ quality” will always be kindly private. In the composition linked over, Daniel Gross tries to parse how druggies are supposedly adding hunt modifiers now to make Google hunt results more applicable. (As an illustration, I occasionally add the “-” modifier to tell Google I do n’t want results on Banbury Cross, the place made notorious in a nursery minstrelsy, and rather just want results on Banbury Cross, the stylish doughnut shop in Utah.

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Gross and others suppose that modifying Google’s hunt for different spots like Reddit offers suggestions to druggies wanting more specific hunt that helps them answer more complex, “ long tail” queries. Ware’s wrecked, and a bitsy portion of Google is open for the taking,” he composed. A ” bitsy share” of Google is, of course, worth a lot of plutocrat, as DuckDuckGo has discovered. But it’s still not pointing to a big problem in little quests.

Also, other observers suggest that “ People are decreasingly asking the questions that really matter in their Facebook and WhatsApp groups, Twitter, Discord and Slack communities,etc. by pointing out Google delivers on the bulk of hunt queries “ It doesn’t count that results are bad in the‘ tail’ ( complex but rare queries) because it makes for a small percent of total queries, and utmost druggies form hunt habits grounded on head queries, which Google is exceedingly good at.”

As for those modifiers (like searching a specific point), some note that “ Despite the fact that 90 of my quests for‘WTF does this stacktrace mean?’ end up on StackOverflow, I always start my hunt on Google because every now and also it gives me usefulnon-StackOverflow tidbits, and I know I can always drill in further with specific markers on StackOverflow latterly.” It does n’t help that Google’s hunt of similar specific spots is generally better than the point’s own hunt.

All of which starts to feel like people are searching for answers to a question that has been answered for times Why do people persist in using Google (or some other product)? Because it’s good enough (and accessible). Ah, convenience. Redmonk’s James Governor formerly declared that “ Convenience is the killer app.” He was right also. He’s right now.

Also do n’t fix it

In any case, it’s apparently an awful inquiry, If your inquiry is ” If Product/Service X is terrible so for what reason does everybody utilize it?. The inquiry ought to truly be ” Why does everybody utilize X? There might be all plumes of reasons that you wish they would n’t, however smart responses do n’t trim from need satisfaction.

Take open source, for illustration.
I ’ve worked in open source since 2000, when I joined an open source software incipiency, Lineo. Getting into open source was n’t a conscious decision of mine (it was a serendipitous summer externship that has lasted 22 times), but staying in it has been. During this time, it has sounded egregious to me that guests would want to choose open source druthers to Microsoft, Oracle, and (insert name of big personal contestant). Microsoft Office? Yep, I ’ve raged against that machine. Ditto Windows, Oracle databases, etc.

And yet, billions of bones latterly, people still happily use Office, still run Windows, still use Oracle, etc. Indeed AWS, which had strong specialized (and marketing) reasons for moving off Oracle, spent over a decade trying to get off (and eventually succeeded). Why? Because it was inconvenient to move.

Which is why profound, assiduity-wide changes occasionally start with small choices made by individual inventors. Those changes may not upend decades of Office relinquishment, for illustration, but they can produce new patterns of convenience. (I and others prefer using pall- grounded Google Docs, for illustration, as my office productivity suite.) Also, Microsoft still prints billions from its Windows Garçon business, but inventor demand for Linux has urged it to offer Linux on its Azure pall service. Will this spell the death of Windows that I formerly allowed imminent? Presumably not, because it’ll remain accessible for numerous associations to keep running Windows, maybe for decades.

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Which may eventually answer those original questions about Google and search. Those looking to trip Google will nearly clearly fail. Requests are infrequently won by head-on collisions between opposing forces. Convenience militates against similar competitions. But will new patterns of convenience crop that siphon down search energy toward different platforms, maybe in ways that do n’t sound like “ hunt” at all? Maybe.

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